Grain Marketing Plan

Name: Grain Marketing Plan
Author: University of Nebraska-Lincoln

University of Nebraska-Lincoln

TRUSTED

Expert-developed at a leading university

For:Industry Professionals

Free

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App Summary

The Grain Marketing Plan app helps farmers create and execute marketing strategies for corn, soybeans, and wheat by sending price- and time-based alerts to sell. Nebraska Extension developed the tool to help producers navigate volatile commodity prices and make data-driven decisions. By setting custom reminders, farmers receive notifications that alert them to act on their plan when specific market triggers are met.

App Screenshots

Grain Marketing Plan screenshot 10 of 11

Grain Marketing Plan screenshot 11 of 11

Detailed Description

Functionality & Mechanism

This agricultural decision-support tool from Nebraska Extension enables farmers to create and manage grain marketing plans for corn, soybeans, and wheat. The application integrates daily market data, allowing users to modify plans based on current conditions. Its core mechanism utilizes a customizable alert system, which notifies users when their pre-set decision triggers have been reached. This system, based on either target dates or specific futures prices, facilitates timely action on marketing strategies.

Development & Context

Developed by Nebraska Extension, the app was designed to address the challenge of making marketing decisions in a rapidly changing price environment.
The news coverage notes this was one of the first apps of its kind to allow users to not only view futures price information but also interact with it.
A key function is alerting farmers when futures prices have hit their user-defined break-even point, supporting decision-making during narrow profit windows.
The project received funding from the Nebraska Corn Board, North Central Extension Risk Management Education Center, and USDA-NIFA.

Intended Use & Scope

This tool is designed for farmers seeking a system to develop and implement pre- or post-harvest marketing plans for specific grains. It functions as a planning and notification resource to support user-defined strategies. The information regarding its development and purpose is derived from institutional news coverage, not from peer-reviewed efficacy studies.

In the Media

Nebraska Extension releases Grain Marketing Plan app

Nebraska Extension developed the Grain Marketing Plan app to help farmers manage operations in a rapidly changing price environment, using customizable marketing plans with built-in reminder systems for decision triggers based on target times or futures prices. "The idea is that the mobile app will help producers make their grain marketing decisions, even while they're in the field," said Associate Extension Educator Jessica Groskopf. The Nebraska Corn Board, North Central Extension Risk Management Education Center and Nebraska Extension provided funding for the free iPhone and iPad app.

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